Now that I’m in the Studio full-time, part of our business plan is to add additional store outlets for our merchandise. We’d had some initial success with that when it was part-time, and had found six great stores to showcase our products.
When the idea of making art our livelihood came about, I sent out some inquiry e-mails to additional artisan galleries and we were lucky enough to gain ten additional outlets that way. I was thrilled to see that the interest was truly national in nature – stores wrote back from Colorado, New York, Florida, Maryland, and Illinois.
As I became full-time, well honestly? I panicked! Was sixteen stores enough to live on, in addition to our Art Fairs and Etsy?!?
Known for jumping in and “fixing” things ASAP (sometimes to my detriment!), I immediately opened another online store on an up and coming Etsy look-alike, named Artfire. I’d heard great things about it, and liked their format, and ease of use. A good move, I thought! But doubt remained – was it enough?!?
So finally, I sent out another inquiry e-mail, thinking if we could get to twenty stores - just four more! - we’d be set. Here’s where the lesson comes in – be careful what you wish for, or you just might get it! The response was overwhelming – we got requests not from four more stores – but from ten!
Suddenly, we are looking at supplying 26 more stores in addition to our two online outlets and the Art Fairs. Wow.
The lesson does NOT end there, though – in many ways, it was just beginning, as this was unexpected, but still very good news!
I should have been more prepared that people would love this work as much as we do, yes. I should have been prepared to get good responses from people as we did with our first series of e-mail inquiries. But am I going to make certain that each and every one of them gets their orders on or ahead of time, even if I have to pull all-nighters to get it done?! HECK, YEAH!
The bottom line? Sometimes what you wish for comes true in a way you didn’t imagine – and it’s YOUR job to make it work – for you, and for those who depend upon you.
Enough soapbox! Don’t forget to sign up for Chris’ give-away – deadline is tomorrow, and I’ll announce the winner after 5 p.m. ET!